If you think of the holiday season as just Thanksgiving and Christmas, you could be missing out.
Experts estimate that most small retail businesses earn about 20% of their annual sales in December and even more if you factor in November as well. While Christmas has been the front runner in most people’s minds for decades, there’s now a lot more mainstream celebrating occurring in the last quarter of the year, and your business should be a part of it.
Patty Vanoven