The Time-Crunched Business Owner's Guide to Maximizing Your Chamber Membership ROI

By Patty Vanoven

7/12/2024

Hey there, busy members!

Hey there, busy members!

We see you. You're juggling inventory, payroll, marketing...the list never ends. And we keep sending you emails about events you don't have time to attend, right? While these events can be incredible opportunities to learn and grow professionally, we understand that "getting together" isn't in everybody's calendar.

But that doesn't mean you can't get solid return on investment when it comes to your chamber membership. Even if you're busier than an internet troll during election time, there are plenty of ways to squeeze every drop of value out of your membership.

Beyond the Handshake

Networking events are great. We have some of the best. But they're not the only way to make the most of your Chamber membership. Let's dive into some strategies for the time-crunched.

Become a "Digital Mingler"

If you don't have time for in-person networking, try making your digital presence known through:

Online Directory Domination

Make sure your Chamber directory listing is polished to perfection. Add high-quality phots, a compelling description, and links to your website and social media. You can update this as often as you'd like by logging into your InfoHub account.

Social Media Savvy

Engage with the Chamber's social media posts. Comment, share, and tag other members. The Chamber has a broad and vast reach. Becoming a social media "frequent flyer" will help people get to know you and check out your platform.

Share Your Savings

If you're running a discount, share it with chamber members. Participate in the Hot Deals Page on our website. You can also create a specific deal just for members, via the member to member page in your InfoHub, that way you'll know how many new customers are coming from the chamber.

Share the Membership Love

Referrals & Reviews

Spread the word about other members you've worked with. Write glowing reviews on Google, Yelp or the Chamber's website. Speaking well of others means good things are heading your way. If nothing else, you will catch their attention and they'll check you out. Additionally, it's another way to get your name out there without talking about yourself. You know how hard it is to be a business owner. Reviews mean everything.

Member Perks

Explore discounts and special offers from fellow members. You might find a new supplier, service provider, or even a great deal on your next vacation.

Turn Your Expertise Into Sales

Establish yourself as a subject matter expert with the help of the Chamber.

Write a Guest Blog Post

Share your industry knowledge with the Chamber's audience. Ask about blog submissions. What's available to members? How can you be a part of it?

Lead a Workshop or Webinar

Offer a training session on your area of expertise. This can be set up via Zoom or with the Chamber's Meet the Member spotlight. It's a win-win - you provide value and gain visibility.

Meet When You Can

You may not be able to make daytime events, but you can still make appearances that fit in your schedule.

Attend a Ribbon Cutting

Even a brief stop at a fellow member's ribbon cutting can make a big impression.

Volunteer (But Be Strategic)

Choose a Chamber committee or project that aligns with your interests and skills. It's a great way to network with purpose.

Tell the us about your time constraints. We will help you identify opportunities that fit your schedule and goals. Also, you don't have to wait for a networking event to meet people. Tell us the kind of connections you're most interested in and see how we may be able to assist outside of events.

Remember, a Chamber membership is an investment, and it's up to you to make it pay off. Even small actions can yield big results. We are your partner in success, and you don't have to go to every event to gain exposure and sales.