3 Copywriting Tips That AI Doesn't Use

3 Copywriting Tips AI Isn't Using

1. Think about how your audience speaks.

When writing copy, you want to match your language use to how your target audience speaks and how they would search for you. For instance, are there slang references for your business or product that they would use? Incorporate that in your headings and blog posts. When reading (or skimming) the content of your site, you want them to think - they are just like me.

2. Use a conversational tone.

Building on the suggestion above, think about writing the way your audience would speak about your produce or service. For instance, instead of writing

We have many delicious options in our bakery including cookies, cakes, and pies.

That's a lot of words that don't do anything. People just want to know what you have at your bakery. So, make it punchy and don't think about your elementary school teacher reading it.

Cakes, cookies, and pies worth blowing your diet over.

This works because it places what your audience may be wondering - what do they sell? - at the beginning and ends with an endorsement.

Bonus Copywriting Technique: read aloud the three baked goods mentioned in that sentence. Now mix up the order. See how the alliteration of the two c sounds (cakes and cookies) flows better than cakes, pies, and cookies? Also, the one, two, one syllable rhythm offers a nice variation. Rhythm is important because it allows a reader (since most of us hear the words in our heads as we read them) to move effortlessly across the text. When that flow is missing, it's like hitting a road bump. It slows the reader down and they lose interest, if only subconsciously.

3. Address what's in it for them.

If you do nothing else on your website, follow this one tip. Write from the point of what's in it for your target audience - as they would perceive it, not what you think is the reason they should care.

What do you read in your reviews? What do customers tell you? When someone raves about you, what are they saying? Use that language to derive what they see as the benefit to what you're selling.

Get creative. Don't just write what you do. That's not the true benefit. Instead, ask how does what you do make them feel better?

If you clean carpets, for instance, and your company has a sense of humor that your audience enjoys, you might write:

Carpets so clean your mother-in-law will have to find something else to complain about.

It's memorable, it's identifiable, and it will resonate with your target market when they think, yeah, I'm tired of her judging me. I'm going to call this company. I need this.